North American esports organization TSM announced on Monday what it calls a “broad partnership” with carmaker Cadillac, naming it the exclusive automotive partner of the esports organization. Financial terms were not disclosed.
TSM said in its announcement that the campaign with the company will begin with an all-new TSM jersey prominently featuring the Cadillac logo. In addition, the two will work together on exclusive streaming events, custom video, social media content, experiential events, and activations at the TSM Performance Center.
This partnership with TSM represents Cadillac’s first partnership with an esports organization.