HyperX and Valkyrae join forces for keycap activation
Gaming peripherals manufacturer HyperX has joined forces with content creator and 100 Thieves co-owner Rachell ‘Valkyrae’ Hofstetter.
As a result of the collaboration, HyperX will release a limited edition keycap inspired by the content creator.
The collaboration with Valkyrae is the third of HyperX’s HX3D keycap drops. The brand plans on creating personalised keycaps with other influencers, HyperX ambassadors and esports teams on its partnership roster.
Valkyrae became a co-owner of 100 Thieves in April 2021 alongside content creator Jack ‘CouRage’ Dunlop and is involved in identifying new talent along with building a range of programmes and initiatives for the organisation.
Valkyrae first collaborated with HyperX in November 2020 where she was named as one of 25 brand ambassadors alongside the likes of South Korean League of Legends player Kim ‘Deft’ Hyuk-gyu. In 2021, the two parties renewed the deal which sees the streamer participate in a range of HyperX marketing activations.
HyperX continues to consolidate its position as a recognisable brand in the esports and gaming sectors. In March, it expanded its VALORANT Champions Tour partnership and in May, it renewed its naming rights deal with esports venue company Allied Esports focusing on the HyperX Arena in Las Vegas.
The limited edition HyperX keycap launches on May 19th and is inspired by Valkyrae’s Shiba Inu Mika. The red collar is said to symbolise her involvement with 100 Thieves.
Valkyrae commented on the collaboration: “I loved bringing Mika to life as a 3D keycap with HyperX. I can’t wait for everyone to see what we’ve created.”