PGL renews commercial rights partnership with IMG until 2025
Esports tournament organiser PGL has renewed its partnership with sports, events and talent management company IMG until the end of 2025.
IMG will continue to serve as PGL’s partner for media, sponsorship and data rights for the company’s entire 2023-2025 events portfolio.
PGL has a long-standing relationship with IMG that dates back to 2018. Since then the agency has been responsible for selling a variety of the tournament organiser’s rights. As of right now PGL is running the Western Europe and North America rounds of the Dota Pro Circuit (DPC).
Moreover, PGL recently announced that it will host the first-ever Major for Valve’s updated Counter-Strike 2 in Copenhagen next year. The new title is set to replace CS:GO in the summer, with the title’s final Major being the BLAST.TV Paris Major in May.
Despite only hosting a handful of Major’s within CS:GO, the company has a noted track record of success. This includes hosting the title’s most popular Major — PGL Major Stockholm 2021 — which recorded 2.7m peak viewers.
The company’s most recent CS:GO Major was last year’s event in Antwerp, Belgium, which also recorded 2.1m peak viewers. Some of that Major’s commercial partners included GG.BET, cryptocurrency exchange Bitget and Secretlab.
Silviu Stroie, PGL Esports CEO, commented: “We are delighted to continue our partnership with IMG. Over the last few years, we have come together to propel esports to new horizons, setting the benchmark for rights and sponsorship growth in the industry.
“We are excited to drive this partnership forward and add greater value to all our partners and events.”