Snack Brand Orion Partners With T1 – The Esports Observer
South Korean esports organization T1 Entertainment & Sports (T1) announced Monday on its official Weibo that the organization has signed a partnership deal with South Korean confectionery company Orion Corporation (Orion). Orion will provide branded snacks to T1 players, according to the announcement.
Financial terms of the deal were not disclosed.
Headquartered in Seoul and founded in 1956, Orion is one of the three largest food companies in South Korea. In addition, the company’s iconic pie (“Choco-Pie”) also has a massive differentiation and impact in China’s confectionery industry due to the company opening its Shanghai subsidiary in 1997. In 2006, it held two-thirds of the Chinese cookie market, according to Forbes.
T1 currently competes in League of Legends, PUBG, Dota 2, and Valorant, among other esports titles. Alongside Orion, it also has 14 partners, including Nike, BMW, Samsung, Red Bull, Hana Bank, Twitch, and DouYu.
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