KIA Becomes Latest Brand to Renew With LEC – The Esports Observer


Riot Games’ LEC has secured a number of returning sponsors for the 2021 season with KIA becoming the latest brand to do so. KIA has been an LEC partner since 2019. The brand was part of a number of unique content collaborations including Mediocre Rap Battles.

KIA will continue to sponsor new content creation and will also look to “enhance the LEC experience through community activities.” Last month, KIA secured a naming rights deal with Worlds 2020 champion DAMWON Gaming.

Last week, the LEC announced renewed partnerships with Red Bull, Secretlab, Beko, Warner Music, and Alienware.


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