HyperX Renews Naming Rights Deal for Esports Arena Las Vegas – The Esports Observer


Allied Esports has announced a renewal of its exclusive naming rights agreement with gaming peripheral brand HyperX. The deal will continue the company’s naming rights to the HyperX Esports Arena Las Vegas.

The multi-year deal will provide HyperX with branding and signage throughout the venue and inclusion in all promotions including content and social media. Additionally, HyperX will serve as the official peripheral partner for the arena.

HyperX first acquired the venue’s naming rights in late 2018. The deal was then extended in 2019 to include two European properties – a mobile arena and a Hamburg, Germany-based studio.


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