GEN.G and SoCal McDonald’s Franchises Launch Esports Initiatives Including Employee Tournament – The Esports Observer


Gen.G, the global esports organization with ties to North America and Korea, has announced a collaborative esports partnership with Southern California McDonald’s franchisees. The two will be “organizing and executing a series of esports initiatives focused on Los Angeles, San Diego, and Palm Springs, including a multi-week play-in tournament for employees only and a three-day NBA 2K21 All-Star tournament to determine the best young players in Southern California.” T

The aptly named McDonald’s Crew League will begin on Jan. 12, consisting of a six-week play-in tournament that will be hosted for employees of Southern California McDonald’s restaurants who can choose to compete in either NBA 2K21, FIFA, Super Smash Bros, or Madden

At the end of six weeks, the tournament will crown a champion during a live playoff broadcast on Twitch where prizes will be awarded to top performing individual players and a trophy awarded and delivered to the winner’s franchise location. 

More than simply a competition, the goal of the program is “to strengthen crew connections, foster employee pride in McDonalds, and to offer current and future employees an exciting new way to engage with coworkers.” 

The Crew League has players competing from 38 franchise locations.

The Crew League isn’t the only competition being developed in this partnership between the two. The McDonald’s SoCal All-Stars will begin on Jan. 30, which will see two days of NBA 2K21 gameplay to determine some of the best young players in Southern California. 

The first two days will feature a play-in tournament with qualifying matches used to determine the top 12 competitors who will then advance to the finals which will be streamed on Twitch. 

To make things interesting, each team will be captained by a Gen.G pro player or coach during the finals.


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