League of Legends Championship Korea Gets a Rebrand – The Esports Observer


League of Legends Championship Korea (LCK) announced on Sunday a rebrand of its logo and mark for 2021. The new logo is made up of two triangles that represent “the past and the future, two sides of the rift — and the powerful outstretched wings of a bird in flight,” the league said in its announcement.

LCK went into more detail about that change in branding at a new website designed to explain its philosophy and motivation, found here

The LCK is the official league representing League of Legends in South Korea. During the 2020 League of Legends Worlds Championship in Shanghai, LCK team DAMWON Gaming beat out every other team in the world to become the world champions.     


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