Twenty-two-year-old Swedish Fortnite player and variety streamer Olivia Loeya has signed a partnership deal with American audio product maker Shure.
Financial terms of the deal were not disclosed. The deal with Shure was negotiated by esports and gaming agency Ader.
The “strategic talent partnership” will see Shure branding used during Twitch sponsored streams, social posts, YouTube videos, and other “creative content” featuring Loeya to promote the new Shure MV7 microphone.
Loeya joined Twitch in 2017, initially streaming Counter-Strike content, but switched to almost exclusively playing Fortnite after bonding with the community. Since that time, she has amassed 1.3M followers on Twitch.
Loeya also has 259K subscribers on YouTube, 64.9K on Twitter, 127K on Instagram, and 3.5K on TikTok as of this writing. Loeya was also ranked No. 7 in October in the female Twitch channels category, according to Stream Charts data.