Esports betting company Esports Entertainment Group has announced a multi-year partnership with NFL team the Philadelphia Eagles to serve as its esports tournament provider.
EEG will operate a bi-annual Madden NFL tournament series for the Eagles using its Esports Gaming League platform. The partnership also sees the Eagles become a shareholder in EEG.
The tournament company will collaborate with the Eagles on promotional content and utilize player imagery and branding to grow esports awareness in the team’s local market.
Last month, Esports Entertainment Group signed a similar deal with Major League Soccer team Philadelphia Union.