Zytara Announces Banking and Payment Service for Esports Enthusiasts – The Esports Observer


FinTech company Zytara announced that it plans to launch a digital banking platform and payment network targeted at gaming and esports enthusiasts. The company, whose mission is to facilitate financial inclusion and literacy among gaming and esports enthusiasts, plans to launch its services in early 2021.

Zytara will be working with bank partners to offer several banking products and services, including a checking and savings account, a virtual and physical debit card, and access to investing tools. Additionally, its mobile app will also offer features tailored to gamers and esports fans, including limited-edition branded cards, integrated automated payments for online gaming tournaments, player-to-player (P2P) transfers, and easy-to-use parental controls.

Furthermore, Zytara announced that Andy Brown and Moritz Baier-Lentz have joined the company’s board of advisors. Brown is the CEO of Sand Hill East, which provides strategic management, investment, and marketing services to emerging companies. Baier-Lentz is a Partner of BITKRAFT Ventures, an early and mid-stage investment platform for gaming, esports, and interactive media. Before joining the fund, he was a Vice President with the Investment Banking Division of Goldman Sachs, where he built and co-led its global gaming and esports practice. 



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